Your Logo Your Voice
Your logo is a visual representation of your business to the market place. It is a way for your current and potential customers to instantly recognize your presence. But, what I want to talk about is another way of using your logo. Think about the large productions that we see annually (e.g., The Grammy Awards, The Oscars, MTV Music Awards, etc) and how they begin and end their promotions. They always start and end with their logo embedded in the promotion. Why do they do it?
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They do it because they want you to know and give them credit for a bringing them a brilliant show. If you were thoroughly entertained then, there’s a very good chance that you will watch the show next year. What that does for these productions is attract advertisers who are more than willing to financially support next year’s production in exchange for airtime. When you sponsor or endorse an event you should spend a little money to not only display your logo on billboards and such but, to get airtime at the event so that the audience knows who to give credit for bringing them an entertaining and enjoyable event. We can help you create your branding for these events.